learning
For the Modern Fundraiser
Tips and tricks for the modern fundraising professional.
Matching Gifts For Beginners: 5 Key Things to Know
Thousands of nonprofits miss out on valuable fundraising revenue, all due to a lack of awareness of matching gifts. Here are five important things to know.
Should You Postpone, Cancel, or Shift to Virtual Events?
How do you determine whether to postpone, cancel, or shift to virtual events? We discuss this as well as how to conduct a successful virtual event.
Say Goodbye to Donor Management and Say Hello to Supporter Engagement
Donors don’t operate in a vacuum; they represent more than vessels of potential revenue. That’s why we prefer supporter engagement over donor management.
24K Magic: The Z Factor – Part 4
As donors’ gifts increase, so too does their lifetime value. We believe that this correlation is also caused by a third factor, the Z factor.
24K Magic: The Well of Support – Part 3
When people draw from the well, they’re looking for the fulfillment that your nonprofit provides. We’ll discuss the power of regular, recurring donations.
24K Magic: Find $24,000 in your Database Today – Part 2
A well-developed donor retention strategy has the potential to produce extraordinary dividends for nonprofits today. We discuss how in this post.
24K Magic: Find $24,000 in your Database Today – Part 1
We’re physicians, not alchemists, and while our process for extracting dollars from your database may feel like magic, we assure you it’s analytic.
Crowdfunding in College Towns – What Works?
Crowdfunding in college towns can be a real challenge given the relentless wave of digital solicitations we’re each burdened with on a daily basis.
