The 5 Pillars of Annual Giving: Effectively Advocating for Your Program
Tuesday, Feb. 23 @ 3PM EST
In her blog post on the topic, Fundraising Success Coach, Jessica Cloud, developed her 5 Pillars of Annual Giving to more effectively change the way she reported on her progress.
For her new report, she changed it from a mostly quantitative, numbers-driven report to more of a layered, qualitative storytelling experience with strong statistics to back it up.
In this webinar, you will learn…
Why annual giving is an essential piece of the fundraising puzzle
To look beyond just dollars and donors when you tell your success stories
How to compile the right data to educate board members and organizational leaders about annual giving
How to tell amazing stories that illustrate how major donors originate in the annual fund
How to use data to lobby for more budgetary and staff resources to implement new ideas
To give yourself credit for all that you do and not overlook important functions of annual giving like data integrity and public relations
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About Jessica Cloud
Jessica Cloud, CFRE, MA
Fundraising Success Coach
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