The 5 Pillars of Annual Giving: Effectively Advocating for Your Program

Recording Date:
Tuesday, Feb. 23, 2021

In her blog post on the topic, Fundraising Success Coach, Jessica Cloud, developed her 5 Pillars of Annual Giving to more effectively change the way she reported on her progress.

For her new report, she changed it from a mostly quantitative, numbers-driven report to more of a layered, qualitative storytelling experience with strong statistics to back it up.

In this webinar, you will learn…

  • Why annual giving is an essential piece of the fundraising puzzle

  • To look beyond just dollars and donors when you tell your success stories

  • How to compile the right data to educate board members and organizational leaders about annual giving

  • How to tell amazing stories that illustrate how major donors originate in the annual fund

  • How to use data to lobby for more budgetary and staff resources to implement new ideas

  • To give yourself credit for all that you do and not overlook important functions of annual giving like data integrity and public relations

Watch the On-Demand Webinar Now

About Jessica Cloud

With over 20 years of fundraising experience, Jessica has worked for the Starr King School for the Ministry, The University of Southern Mississippi Foundation, The University of South Carolina, RuffaloCODY, and the Libertarian National Committee. As a consultant, Jessica provides her fundraising services to nonprofits and higher education organizations. You can find her at Real Deal Fundraising.

Jessica Cloud, CFRE, MA
Fundraising Success Coach

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